Happy.....

Happy objects slurs happy Faces!

According to Dictionary.com, happy in this case means favored by fortune; fortunate or lucky; glad, as over a particular thing.

lots of hope + lots of safe = happy!

=] smile though your heart is aching.......

I am a copywriter

Copywriting is one of the most essential elements of effective online marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.

So, whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond the way you want.

I love WORK

Idea development, typography, technical execution, design elements

Illustration

• Cheng Yee
• Xiang Her

tryout different technique on hydrant and other website elements.

Web Layout

• Meng Chun
• Laura

Find existing layout, analyze why they're interesting, how are they user friendly, layout, placement of the website.

Copy writer

• Ezatul

Header, the story, what kind of method to tell story (narrative), typography

Animation (Flash)

• Ezatul
• Laura
• Meng Chun

Dreamweaver

• Cheng Yee
• Xiang Her

just try and play with it.

Mood board:= look for happy faces, objects and colour pallete....

Sultan's birthday!!

Today, the Sultan declared holiday for his birthday.

"Sultan, you just wait and see. I will declare a public holiday for the whole country next week! Mwahahahaha! They call me Pweincess Za! Seewweeeet..."

Holiday or not, we had to work... Kitchen Creature, we sat and meet. Till noon, we lazed the least. Totally exhausted from yesterday. But, for us, got to work things out.


The aims of the website:
:- to educate people about fire hydrant

The objective of the website:
:- To share how people ignore the hydrant
:- to reflect the city dweller's behaviors.

Type of situation to reflect the city dwellers
under (strange things happen to me)
:= shoe rack is part of the hydrant
:= Dog pee spot
:= Best parking spot
:= vandalism
:= sit and rest on it

My expectation as the hydrant
:= to be discuss with angmoteh

Mood
:= Happy

Colour choice
:= red, baby blue, yellow, white

98% Happy 2% rusty

2nd and a half tutorial

Role of fire hydrant:

1. to guard and safe city from fire
2. give 'em hope
3. to protect the city
   

like a historical monument, according to MC, in the temple, the older the object is, the more aura it posses, the more power it has.

Mr. Sean said 98% hope and 2% berkarat.

Just so you know, we really need the HOPE part because we're depending on it.

Divide and conquer

MC and Me will be stressing ourselves out to work on the mood board whilst Cheng Yee, Xiang Her and Laura will concentrate on character design thus travel to KL and study the city slickers for more indept and insight.

Foundation to a clear picture

The reasons we choose FIRE HYDRANT:

• people ignores them although it is bright in colour (yellow)
• it is annoying since it is blocking the way/ path
• unique shape which resembles periscope

Our idea:

• Reality sanpshots
• spying and stalking the city's lifestyle
• subject acts as a spy kit which observes and stalks the city dwellers or city slickers, their characteristics and lifestyle.

The reason audience will visit the website:

• As a form of entertainment (people love to see other people's reality life)
• To learn from the city slickers' lifestyle and make a better living out of their own in the future.

Target audience:

• Young adult
• 20-25 years old
• College leavers

Mood:

• Depress
• Big time tension

Colour:

• Pollution feeling
• Rusty look

Situation:

• Kick boxing, jam, extreme workload on the desk
• people quarreling, raining cats and dogs, long Que at toll gate, riot and demonstrations

Senses to be initiated:

• smell
• sight
• auditory
• emotion
• thought