The reasons we choose FIRE HYDRANT:
- people ignores them although it is bright in colour (yellow)
- it is annoying since it is blocking the way/ path
- unique shape which resembles periscope
Our idea:
- Reality sanpshots
- spying and stalking the city's lifestyle
- subject acts as a spy kit which observes and stalks the city dwellers or city slickers, their characteristics and lifestyle.
The reason audience will visit the website:
- As a form of entertainment (people love to see other people's reality life)
- To learn from the city slickers' lifestyle and make a better living out of their own in the future.
Target audience:
- Young adult
- 20-25 years old
- College leavers
Mood:
Colour:
- Pollution feeling
- Rusty look
Situation:
- Kick boxing, jam, extreme workload on the desk
- people quarreling, raining cats and dogs, long Que at toll gate, riot and demonstrations
Senses to be initiated:
- smell
- sight
- auditory
- emotion
- thought
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