How do you teach customers something?
1. Know them well, inside out.
2. Make the lesson exciting, new and relevant.
3. Reward them for their attention.
Story time!
1st story
I AM A
FIRE HYDRANT.
I can be your hero. I provide access to water supply to put down fire. I have the pressure to be strong. I have the physical power of a hydropower dam. I have the power to make a beautiful fountain. I am more than a fire hydrant.
2nd story
I AM A
FIRE HYDRANT.
I'm invisible but my support is sincere. I can provide water to play and cool off in the summer. I am a friendly water source in the city. I can share some supply with the street sweepers and tank trucks to fill their water tanks. I have the power to to flush out sewer lines of sewer trucks. I am more than a fire hydrant.
FIRE HYDRANT.
I can be your hero. I provide access to water supply to put down fire. I have the pressure to be strong. I have the physical power of a hydropower dam. I have the power to make a beautiful fountain. I am more than a fire hydrant.
2nd story
I AM A
FIRE HYDRANT.
I'm invisible but my support is sincere. I can provide water to play and cool off in the summer. I am a friendly water source in the city. I can share some supply with the street sweepers and tank trucks to fill their water tanks. I have the power to to flush out sewer lines of sewer trucks. I am more than a fire hydrant.
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